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MapIntel
Analysis Verification Checklist
Use this checklist before making expansion or investment decisions.
✅ Competition Verification (15 minutes)
MapIntel Data:
Location:
Competitors found:
Business type:
Your Verification:
Searched Google Maps for "
[business type] in [location]
"
Counted results manually:
competitors
Drove to area and confirmed:
visible businesses
Matches MapIntel data?
YES
NO
Notes:
Result:
Competition data is
✅ Verified
⚠️ Needs Review
⚠️ Population Verification (15 minutes)
MapIntel Data:
Population estimate:
Source: Various (estimated)
Your Verification:
Visited official census website:
Found official population:
Census year:
Variance from MapIntel:
%
Acceptable? (<20% variance)
YES
NO
Official Census Links:
Australia: www.abs.gov.au
USA: data.census.gov
UK: www.ons.gov.uk
Result:
Population is
✅ Verified
⚠️ Significantly Different
💰 Revenue Projection Validation (30 minutes)
MapIntel Data:
Revenue estimate: $
/year
Based on population and industry benchmarks
Your Verification:
Researched industry average revenue per location
Checked local pricing (services/memberships)
Calculated:
customers needed to hit target
Realistic? (vs population ÷ 100)
YES
NO
Spoke with industry contacts:
YES
NO
Their input:
Result:
Revenue projection is
✅ Realistic
⚠️ Needs Adjustment
🏢 Property & Market Validation (1-2 hours)
On-Ground Research:
Drove through the area
Observed foot traffic:
HIGH
MEDIUM
LOW
Checked available commercial properties
Estimated rent: $
per month
Parking availability:
GOOD
ADEQUATE
POOR
Nearby amenities:
Observed competing businesses nearby
Asked locals about need for this service
Result:
Market conditions
✅ Favorable
⚠️ Concerns
📊 Final Investment Decision
Based on verification above:
Confidence Level:
Competition data:
/10
Population data:
/10
Revenue projections:
/10
Market conditions:
/10
Overall confidence:
/10
Decision:
Proceed with expansion
Do more research
Choose different location
Abandon opportunity
Next Steps:
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